ANALISIS PENGARUH YOUTUBE SEBAGAI SUMBER INFORMASI DAN HIBURAN MENGGUNAKAN METODE ETNOGRAFI

Abstrak

This study aims to analyze the influence of YouTube as a source of information and entertainment using an ethnographic approach. Through participatory observations and in-depth interviews with YouTube users, the study uncovers how the video platform influences information and entertainment consumption patterns, as well as their impact on everyday life. The results show that YouTube has become a significant source of information for many users, It often replaces traditional media such as television and newspapers. In addition, YouTube also plays an important role as a means of entertainment, with users spending considerable time watching videos from various categories, including vlogs, tutorials, and other entertainment content. The research found that interactions between content creators and viewers create a close-knit and vibrant community, which enriches the user experience on the platform. The conclusion of the study emphasizes that YouTube is not only an entertainment medium, but also an important platform for the dissemination of information and education, which influences the knowledge and behavior of modern society.