RISK MANAGEMENT IN DAKSA MEDIC LABORATORY BUSINESS DEVELOPMENT PROJECT

Abstrak

To provide optimal service, every company must have risk management so that the company can prevent and overcome unwanted risks. The purpose of this research is to analyze the role of risk management in preventing and overcoming the negative impacts of external and internal factors in the Daksa Business planning project. Medical Laboratory. This research uses a qualitative research method with a case study approach. Data collection techniques use literature studies and then analyzed by reduction, presentation and drawing conclusions. External and internal factors were analyzed using Porter and PETS analysis. The results of this research show that risk management is very important and has a big influence on decision making to handle both internal and external risks. The steps used in risk management are identifying and analyzing risks, managing risks, communicating and consulting, monitoring and reviewing as well as recording and reporting. The results show that risk management that runs effectively can help Medical Laboratory Daksa prevent and be able to overcome risks that arise so that they can achieve the expected goals.